Ice cream is my cure-all. And although I know that there is no scientific basis to my claim, I feel that all problems/sicknesses/sads can be fixed by a few spoonfuls of good ice cream. I always have a ready tub of the stuff in my fridge for
Mondays days when I feel like the universe is against me.
The people of Blue Bell Creameries and I are kindred spirits. Last week, I learned a bit more about this not-so little ice cream company that started way back in 1907 in the little town of Brenham, Texas. Back then, they were called Brenham Creamery Company and kept their special ice cream in a large wooden tub with ice and salt and delivered by horse and wagon (how novel!).
Valuing quality, they chose the finest and freshest ingredients to make the very best product (and they still do, up ’til now). Their special ice cream soon quickly gained a loyal following among friends and neighbors. One hundred years later, they still value the same old fashioned ideas in making their ice cream prioritizing value, quality, and variety above all else. Since then, they’ve grown to become a steady market leader in the ice cream industry. Blue Bell Creameries have a combined dollar share of 23% in all markets where their ice cream is sold topping even Haagen Dazs and Ben & Jerry’s (Source: ACNielsen SCANTRACK Data 2012).
Some friends and I had the chance to try a couple of Blue Bell Flavors last week- Red Velvet Cake and Rocky Mountain Road.
Red Velvet has seen a rise in popularity, everyone and their next door neighbor now offers red velvet flavors in various foodstuff, ice cream included. I’m a fan of the red velvet flavor in general, to me it’s tasty without being too rich and light enough without being too bland. In ice cream though, I find that the red velvet flavor usually gets washed out by either the sweetness or the coldness (I’m not sure which) that the only tell that it’s red velvet is the color. The Blue Bell version had more than enough red velvet cake bits mixed in the ice cream that you’d for sure get a fair share of large cake chunks per serving giving it more red velvet flavor than most.
While the Red Velvet ice cream was yummy, it was the Rocky Mountain Road that was a hit with everyone. My photo may not look like much, but this little number had generous amounts of large chunks of brownies, walnuts, and marshmallow swirls in it. No scrimping on the ingredients, that’s what you get with Blue Bell Ice Cream. The ice cream base however, isn’t as creamy on the Rocky Mountain Road as the other ones. But with all the bits and pieces that the ice cream has, a less creamy ice cream base means it’s lighter on the tummy.
Next time you’re in the mood for ice cream (everyday, right?), you may want to give Blue Bell Ice Cream a try. You’d be getting good quality ice cream that wouldn’t disappoint. Blue Bell Ice Cream is available in major supermarkets all over the metro.
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